Strategic assessment of intangible assets during and after COVID-19

Part 4 - Assessing reputation’s impact to improve ROI

Thursday, August 20, 2020 | 1:00-2:00 PM ET

We have just entered a new decade, and 2020 has already brought its share of events that have transformed forever the way comms and PR pros need to craft their strategy. Uncertainty is now the new normal and you and your team are expected to be the calmest people in the room to uphold and strengthen the organization's reputation when unforeseen circumstances threaten its future.

Join us for the last part of this webinar series as Stéphane Prud’homme, Founder CEO and Head of Innovation at the Credibility Institute and Jeffrey Vanderby, Director, Product Marketing (Global Markets) at Cision take us through -

An in-depth explanation of the impact of reputation
Its management
Its assessment with the right KPIs, and the return on investment

Register for Part 4 of the webinar series today!

Can't attend live? Register anyway, and we will send you the recording of the webinar.

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Speakers

Stéphane Prud’homme, MA Comm., MBA, PhD(c)

Founder CEO and Head of Innovation, Credibility Institute

Stéphane Prud’homme has 25 years of experience (including 9 in Southeast Asia and China) in global communication strategy, intangible assets management, issues management, and crisis management. He has been recognized as an international credibility expert for the past 15 years, an expertise acquired through a master's degree in corporate spokespersons’ credibility in crisis situations and a doctoral research on credibility and reputation of corporations and their leaders. He also holds a bachelor's degree in psychology and an MBA degree. He is interested in the management of intangible assets such as trust, credibility, and reputation, as well as in their measurement and evaluation. He is the Founder CEO and Head of Innovation of the Credibility Institute, which offers services in CredibilityEngineering® and in indicator-based assessment through an online dashboard.

He was appointed "Ambassador of the University of Quebec in Montreal" in 2010 to mark his exceptional career, his contribution to the growth of his working industry, as well as to UQAM’s prestige. In 2005, Mr. Prud’homme had the idea of founding Public Relations Without Borders and two years later, the NGO was set up with the collaboration of a group of PR professionals. Dozens of dedicated volunteers have participated in the organization of humanitarian missions in Africa, South America, and India over the past 10 years. He is also the Founder of the international think tank ReputationRebellium™ and the President of IABC Montréal (2019-2021).

Jeffrey Vanderby

Director, Product Marketing (Global Markets), Cision

Jeff Vanderby and his team of product marketers define product positioning and messaging for Cision products in Canada, France and the UK. Jeff has been at Cision for over 15 years and has held down roles in both Product Management and Product Marketing. His background is as a digital storyteller: prior to joining Cision, he worked as an editor for television and corporate video projects.

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