GUIDES & REPORTS media-planning-and-strategy

Cision's 2019 Global State of the Media Report

Cision's 2019 State of the Media Report

We surveyed 1,999 journalists from all over the world for our 10th annual State of the Media Report - our biggest ever. The report includes info on:

(Dis)trust in the media
Attacks on the press
The role of data in deciding what stories to cover
Social media
Press releases and pitches

75% of journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut? Get tips on better pitches and learn what matters most to journalists in 2019.

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